There are obvious reasons why corporations would want to give back to charities and causes — like the fact that they can help improve the quality of peoples’ lives and support saving the planet. However, if you are a CSR or marketing person and need some help convincing the team that giving is great, try sharing this.
Also keep an eye out for my upcoming series on ROG — what is ROG and how to implement ROG reporting. Return On Giving that is…. enjoy!
1. 90% of people are more likely to trust brands that back social causes.
2. 90% of consumers say they would switch to a competitor’s brand if it was associated with a social cause. Climate Change and Child Education rank at the top.
3. Google searches for Climate Change beat searches for Game of Thrones and Impeachment in September 2019.
4. Giving adds to your company’s sense of purpose or mission, attracting millennials and creating higher levels of employee productivity and morale.
5. Employee engagement programs are proven to motivate, inspire and attract top talent. Employees want to work for companies that stand for something and give back to causes they believe in.
6. There are multiple marketing advantages, like co-branded videos, social media creation and event sponsorship.
7. Cause marketing generates content and stories that last and people want to share, creating positive chatter on social media.
8. Giving creates earned media, improved SEO and increased trust by attaching your brand to top trending issues and established charitable brands.
9. Instant ROG — Return on Giving. Companies can showcase their results in measurable impact videos, social posts and press releases.
10. A popular Chinese proverb goes: “The best time to plant a tree was 20 years ago. The second-best time is now.” People are choosing companies and brands who are sincere, take action and stand out when it comes to supporting causes. Be a leader and own it!